K-Swiss Skateboarding Signs Mega Deal With Greg Lutzka

Thursday, June 25th, 2009

  Wait what?  K-Swiss has a skateboard team?  That was my first impression when I first heard about this.  Not only was I shocked to hear that they now have a skate division, I was also shocked to hear that one of my contemporary skateboard heroes rocks the Swiss too!  Finally!  ...

“Trash To Treasure” SLVDR Line Launch

Wednesday, June 17th, 2009

Forget CROSSCOLORS.  Hang up your LA GEARS.  Throw away your MAN PURSE because fashion has gone a new direction.  SLVDR, a new socially conscious menswear line that strives to offer “attainable luxury,” today announced that its philanthropic leg–the Common Thread Project–has teamed up with select retailers to run the first-ever ...

Koston Finds A New Shoe Home

Thursday, June 11th, 2009

  The inevitable has come.  After months of speculation of which Eric Koston’s new sponsor would be, NIKE has announced that Koston is their newest pro skater to join the SB team.  Now I don’t know about you, but I’m actually quite surprised that Eric decided to go with the swoosh.   ...

Andy Irons Newest Addition To The Kustom Footwear Team

Friday, March 27th, 2009

I heard through the grapevine that there was a huge bidding war for world-renowned professional surfer, Andy Irons.  With so many teams vying to get one of the gnarliet surfers on their team, you know that it would have to be something special.  That’s why I am as shocked as ...

The DC Shoes X The Berrics Collaboration

Tuesday, March 17th, 2009

Often times we hear of companies teaming up together to put out something special in a collaborative effort.  Often times these collaborations suck.  I’m sure you remember the LA GEAR X KARL MALONE collabo that was meant to take the basketball world by storm.  Instead they were available a month later at ...