Totino’s To Make Donation to the Chill Foundation and Support Chill’s Annual Pizza Party

Wednesday, March 10th, 2010

In the 80’s it was STOVE TOP STUFFING.  I would call my mom while Joey called his MOM and things always seemed to work out perfectly.  In the 90’s, it was all about the HOT POCKETS.  The United Kingdom lent us their hundred-year recipe on the meal of champions.  Or ...

Burton Unveils 2010 Snowboard Team Olympic Uniform

Friday, December 4th, 2009

We here at Lat34 are probably the biggest fashionistas in the entire action sports world. We know how action sports athletes need to WORK IT every time they skate, ski, snowboard, or surf, down that next obstacle. It’s just a simple known fact that if you don’t look ...

White, Clark Win Halfpipe at New Zealand Open

Friday, August 14th, 2009

[caption id="attachment_5811" align="aligncenter" width="500" caption="Men's NZO Podium - cr. P. Erickson"][/caption] Shaun White and Kelly Clark took the top spots in Halfpipe at The Burton New Zealand Open.  Check out the full release after the jump.

New Leaders At The Burton New Zealand Open

Friday, August 14th, 2009

Former champion Jamie Anderson from the good ol’ U.S. of A and hers neighbor to the north Sebastien Toutant blasted through a tough field of pros to win their slopestyle titles and 850 valuable points for the TTR World Snowboarding Tour for the men’s and women’s event.  Unfortunately, there were ...

Great Third Day Of The Burton New Zealand Open Snowboard Championships

Thursday, August 13th, 2009

It’s as if the GOD of Snowboarding (BRACHUS) came out today in support of the Burton New Zealand Open because while the rest of Central Otago was burdened with heavy dark clouds, Cardrona Alpine Resort was shining with bright blue skies for the third day of the seventh annual Burton ...

Day Two Of The Burton New Zealand Open

Tuesday, August 11th, 2009

Most people enjoy having the day off of work because of bad snowy weather.  They usually go SNOW BLADING.  But what are you to do when you’re profession is snowboarding?  They most likely make the best of an off day by working on their PARTYING.  That’s what the snowboarders entered ...

First Major Event Of The 2009/2010 SWATCH TTR WORLD TOUR

Thursday, August 6th, 2009

I love winter time because the holidays create such a warm fuzzy feeling for everyone. You've got HALLOWEEN one month, Thanksgiving the next, and the best of them all; Christmas! Not only do I love giving presents, I love getting them even more. I love Christmas so ...

Burton New Zealand Open Event Schedule

Thursday, June 11th, 2009

At the last job I had I worked with a dude that loved “The Lord of the Rings”, he was also 60 years old and lived with his mom. This guy we will call him “Mark” has LOTR: screen saver, wallpaper, pictures on his desk, action figures surrounding his monitor; ...

Burton And Paul Smith Announce New Collab

Wednesday, June 10th, 2009

Collaborations are quite often a good thing; John Lennon and Paul McCartney, peanut butter and jelly, and the most important movie collab of all time: Point Break. If you haven’t seen Point Break your life isn’t complete, I will back this bold statement with a small snippet of dialogue from ...

Burton Global Open Is Open For Business

Wednesday, April 22nd, 2009

The 2009/2011 international snowboard season has been announced. Today Burton announced all the dates for the Burton Global Open Series .The season will begin in New Zealand land of the Hobbits and children who go to school barefoot. This year there are a couple of changes to the Open series. In ...