Already Famous Airwalk ONE Lava Red
Already Famous Airwalk ONE Lava Red shoe has arrived just in time for Spring. The iconic Airwalk ONE silhouette gets a streetwear-style makeover with its rich Lava-Red leather/suede combo upper, patent detail and a rubber cup-sole bottom. The five embroidered stars on the heel represent the boroughs of New York City, the birthplace of Already...
Airwalk – Already Famous ONE & Harold Hunter Foundation Tee
The Already Famous edition of the iconic Airwalk ONE – Composed of rich leather upper with patent detail on the heel all stacked over a fully molded rubber cupsole, this exclusive design is sure to turn heads. Launched earlier this year, the Already Famous campaign celebrates the urban skate movement in Manhattan and will culminate in...
Airwalk x Already Famous Tee
Last week marked the launch of the limited edition Airwalk x Already Famous T-Shirt. Launched earlier this year, the Already Famous campaign celebrates the urban skate movement in Manhattan and will culminate in a documentary surrounding the project that will debut this winter. The T-shirt debuted for the first time at Already Famous’ Juicy J...
Airwalk X Already Famous NYC Party
Last night, iconic skate brand AIRWALK and Brooklyn-based creative agency PROJECT FATHOM took over The Space at 99 Attorney street in Manhattan’s Lower East Side to celebrate the launch of ALREADY FAMOUS, a campaign that pays homage to the urban skate community. Sailor Jerry rum was flowing when fans arrived, eager to check out the...
Airwalk Celebrates New Chapter In NYC Urban Skate Movement
Until the late 1980s, skateboarding was primarily associated with Southern California. Thanks to the sport’s growing popularity and the help of brands like AIRWALK, skate extended its reach beyond the West coast, eventually making its way across the country to New York City — a skate hot spot with its own style distinct from the...
Airwalk’s The “One” Makes Its Return
The brand’s all-time top selling sneaker – The ONE – is making a comeback! The ONE first dropped in 1993 and was re-released in 2002. Recognized around the world as one of the first skate-inspired lifestyle kicks, this iconic shoe is reissued in a blue color way that was originally a Japan exclusive. Composed of...
Airwalk & Surfrider Foundation Beach Clean Up
For you people living in coastal states, how is your local beach holding up? I know that we here in Southern California have some of the nastiest beaches in the country. Right next to the homeless man sleeping near tower 6, you’ve got plenty of banana peels, chips wrappers, some dog turd, and enough seagulls...
Airwalk 25th Anniversary Shoe
With a great party, must come a great product and Airwalk has truly delivered on this one. On the heels of reissuing the classic Reflex Formula 1, Airwalk drops the Reflex Sad Plant, a collaboration with team athlete Mike Vallely (Mike V.). And Mike V’s good friend Simon Woodstock knew how to sport the Airwalk...
Airwalk 25 Year Anniversary Party In Hollywood
Who here is ready to get down and PARTY!?! And anyone who knows us here at LAT34, we are always ready to get down and get wild. And the beginning of this past summer, we threw the ultimate POOL PARTY where everyone in the office stopped by for a drink and had some of the...
Made For Skate: The Illustrated History Of Skateboard Footwear
Over the past few years, the uprising of street wear, or what I like to call “CLOWN CLOTHES” has infiltrated the closets of innocent teenagers, and adults alike, with some of the ugliest designed garments the human eye has ever seen. Although I was part of the RAVER scene in the mid 90’s and that...
Anastasia Ashley, Andy Macdonald Get ‘Rite’ With New Shoes
One our past Girl Ons, surfer Anastasia Ashley, is coming out with a signature shoe that will be released in Stride Rite stores next month along with a new shoe from skateboarder Andy Macdonald. Check out the full release below for more info and here are a couple of shots (of Anastasia and her shoe),...