Hurley Introduces Expanded Website

Ultimate Online Destination for All Things Hurley and Action Sports, Including Team Rider Profiles, New Music, Upcoming Events and Insider Info.

Hurley (www.Hurley.com), a leading global youth brand with strong roots in surf, skate, art and music, today announced the re-launch of its Web site, Hurley.com, providing fans with 24-hour access to Hurley’s world. The much anticipated redesign delivers a dynamic look inside the Hurley lifestyle, integrating exciting new features including streaming music and video downloads, live blogs, interactive athlete profiles, a digital gallery, featured events and links to Hurley product and exclusive giveaways.

The new site was redesigned by Hurley’s in-house interactive team and connects visitors to the company’s latest news in surf and skate events, fashion, art and music projects, as well as team info, products and more. Visitors will be able to view current and upcoming collections, images from a variety of photo galleries, daily blogs from Hurley personalities and riders, a calendar of events, contests and fun wallpapers. The expanded site also provides a vehicle for Hurley to share music from new artists and offer downloads, band profiles and tour information.

“We’re really excited to unveil the all new Hurley.com web site,” said Bob Hurley, founder and ceo, Hurley. “Over the years, Hurley has cultivated an amazingly loyal and diverse fan base that wants to be a part of our world. From our athletes and videos to the incredible art and music programs and events we’re a part of, we’re pleased to bring our global audience further into our community through constant online access to what is happening at Hurley.”

“Hurley aims to create a safe haven for kids while encouraging positive attitude and self-expression through our brand,” added Paul Gomez, senior vice president of global marketing, Hurley. “The web provides a dynamic platform for us and is an unparalleled opportunity to deliver the ultimate insider’s experience to everything we have going on at Hurley.”

Among the new and updated features is the Hurley Vision section, where branded videos and films will be streamed and added on a regular basis. The first film to make its debut is from Hurley’s “Sound & Vision” series, which will premiere worldwide during this year’s Boost Mobile Pro of Surf presented by Hurley (www.BoostMobilePro.com). With over 300,000 people anticipated to watch this year’s live webcast of the event, the film’s launch is expected to be the largest surf film premiere to date, and will be available for download on Hurley.com.

Additional features will be incorporated into the new site in the upcoming weeks, some of which include video upload capabilities, an MP3 store, and mobile support. Exclusive online giveaways will accompany the launch, with prizes ranging from a pro-model skatedeck from team rider, Andre Genovesi; a Schecter guitar signed by Zacky Vengeance of Avenged Sevenfold; a Hurley Breakup Makeup hoodie; and a signature surfboard signed by Hurley’s Pat O’Connell.

For further information and to experience Hurley’s new and improved web site, please visit www.Hurley.com.

--Press Release