Lat34 Action Sports Event Calendar
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Bright Tradeshow 2008 Dates: 1/19 - 1/20 Location: Frankfurt, Germany Official Site: http://brighttradeshow.com/en Sport: Trade Show Details: The Bright tradeshow has established itself to a constant venue for streetwear, sneaker, fashion and boardsport in Europe. Driving force and link between the different elements is skateboarding, whose influences shaped decisively the image and authentic character of the different segments. For a wide variety of brands Bright offers a product-related chance for presentation, its unique concept guarantees a maximum of image and identity. The individual location as well as the product-orientated framework, consisting of an innovative contest/artist program, support the characteristically atmosphere of the off-show. Skateboard culture and the relating side-events (artist shows & nightlife) are important features of the tradeshow; still the commercial aspect takes a primary position. With its concept the Bright tradeshow offers a very positive and comfortable atmosphere without neglecting the function as an interface between distribution and retail. A special focus on cooperating with the media leads to a maximum of transparency and carries the positive vibes beyond the location of the former police headquarter. In addition to the, pretty much entire, European boardsports industry showcasing their upcoming range of products there are three skateboard contests going on at Bright. The Bright Bowl Bash, 3-3-3 Street Contest and the Element Best Trick Contest and Flat Bar-B-Que with a golden flatbar as a prize! Last year Janne Saario won the street event and Nicky Guerrero the bowl bash, and this year the level of riding will undoubtedly be equally high. The Censorship is Weak as F##k art exhibition that recently opened in California is heading to Europe as well, and will be premiering at the Bright Winter 2008 tradeshow. Address Friedr.-Ebert-Analge 11, Frankfurt, Germany 60327 Flyer: 
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