If you could choose a handful of skaters to represent your product, which ones would you attempt on trying to sign? Choosing skaters for a specific number of slots can be a very meticulous task and ef’ing up in just the slightest can ruin your company’s entire persona. Too often these days, crappy skate companies are signing skaters just for the sake of having their friends on the team. Skating isn’t about friends. It’s about competition. It’s about pushing each other to the limit to the point where you want to throw up. Anyone who thinks otherwise is a complete moron.
You don’t want the random skater with a sub-par name. You want the skater who has moxie, creativity, and style. You want someone who will fill up massive stadiums full of loyal onlookers. Someone who is willing to take chances and is known for their skills. Why does it require such? Because it’s about the BENJAMINS. Skaters like EVGENI PLUSHENKO, ELVIS STOJKO, and of course the great BRIAN BOITANO. Anyone who thinks Patrick Chan should be on this list is horribly mistaken.
These skaters are the best of the best. They are so graceful in style whether it’s a flawless Triple Axle, or the dangerous, yet beautiful Waltz Jump.
Eric Koston, Sean Malto Theotis Beasely, and Steve Berra are okay too I guess. They are nowhere near as great as the skaters mentioned above but not every company can have the greatest. That’s what separates the good from the utterly fabulous.
Today, Skullcandy, Inc. unveils their revamped and much-anticipated skate team. The roster includes some of the skate industry’s biggest names. The list of new team riders is headlined by Eric Koston, who many consider to be one of the most influential skateboarders of this generation, the 2011 Street League Champion Sean Malto and Baker pro Theotis Beasley. The team is anchored by industry icon Steve Berra, who will be heavily involved with Skullcandy skateboarding creative projects, shorts films and content creation.
“Skateboarding is a major focus of our brand moving forward and we want to make sure our skate program is reflective of that,” said Nate Morley, VP of Marketing + Creative. “This team is a big step forward for us and represents what we set out to accomplish: to partner with industry icons and young superstars who love the Skullcandy brand.”
“I’m really psyched about my new relationship with Skullcandy. The direction that they’re going with innovative audio accessories is awesome and something I really want to work with them on. I look forward to a fun future ahead,” said Eric Koston.
Skullcandy, who has remained silent for months about the all-new skate team, has made multi-year commitments with each of the four pros. Deals include, but are not limited to: the development of signature product, video and photo shoots, signature events and exclusive content produced in part with the Berrics.com—another Skullcandy partnership also announced earlier this month.
“I’m excited to skate for Skullcandy,” said Sean Malto. “I love their products and I love where they’re taking the brand, especially with their focus on skateboarding; it’s a great thing to be part of. Plus, they’re really focused on unique projects that will live beyond skateboarding. We already have some amazing material in the works.”
“Being on Skullcandy has been great for me. They’ve been really supportive of what I want to do and always help get my name out there with what they’re doing,” said Theotis Beasley of his continued relationship with Skullcandy.
Skullcandy has always been a big part of action sports, but this is a renewal of its