If you pay attention to TELEVISION at all, you probably recently have seen a Carl’s Jr. commercial likely titled, I LIKE IT HOT featuring a scantily clad 50’s version of Kate Upton. Now I must apologize to Kate, because you know, I’m guessing she’s a frequent visitor to Lat34. But the first time I ever saw that spot, I thought it was actually Lindsay Lohan all done up to look all healthy and I thought it was such a huge gamble on CARL’S part to use a Hollywood icon usually associated with unintentionally exposing her MEAT. But of course I was wrong and it turned out to be the lovely Kate.
There are only two occasions when I will read Sports Illustrated. One is whenever they do a feature on my favorite skater, APOLO ANTON OHNO. And the other is every year when they come out with their annual Sports Illustrated Swim Suit edition. I really admire bathing suits. I also really admire SPEEDOS but rarely is a Speedo ever featured in an issue. This year’s issue features fresh faced, Kate Upton on the cover. The same girl who at first I thought was Lindsay.
ZOO YORK, the authentic, NYC originated skate brand, with a loyal cult-like following will debut its spring television commercial featuring 2012 Sports Illustrated Swimsuit cover girl, Kate Upton. Upton co-stars with the infamous ZOO YORK “talking” cockroaches in the racy and humorous commercial set to debut in early April.
The commercial will debut on cable networks and online, but has been rejected by MTV and Turner Entertainment’s, Adult Swim Network. Adult Swim, the Cartoon Network’s late-night programming for young adults and home to many popular and racy characters like Peter Griffin, Stewie Griffin and Master Shake and MTV have refused to air the commercial due to “bleeped profanity” and an image of Upton’s “erect nipple” in the commercial.
Kate Upton stated, “This was such a funny commercial! Who knew cockroaches were so racy and hilarious? Definitely a must-see!”
The creative features Upton exercising, while the two cockroaches narrate and execute a storyline full of comical double entendres centered around the jaw-dropping Upton. The brand will release two versions of the commercial, one with bleeped out profanities and a second uncensored version available exclusively at the ZOO YORK YouTube channel.
“We selected Kate for the commercial not only because she is beautiful but because of her youthful and vibrant disposition. She compliments the brand’s DNA, making her a perfect addition to the campaign,” shares Jameel Spencer, EVP Marketing, Men’s Brands, Iconix Brand Group, Inc.
Staying true to Zoo York’s New York heritage, the commercial was filmed in Tompkins Square Park in the East Village, a destination for local and visiting skaters alike. The commercial also features members of the ZOO YORK flow team.