Last time we saw a Ken Block video we nearly pooped our pants. The whole world pooped its pants. All this car spinning, and grinding, and turning and smoking, twirling and looping; it was some of the craziest driving the world has ever seen. And it was because of that, Gymkhana was one of the most successful action sports viral video of all time. But that leads me to question? What are the most successful viral videos of all time? That one SONG that pumps all of my friends up before we get ready for a night out on the town? How about that overly provocative, yet classy video featuring some erotic dancing to a BEYONCE song? But those are more on the entertainment genre. We’re talking about action sports videos.
That’s why the Ken Block feat is so unbelievable considering the competition is still in the viral video world.
This video is my favorite action sports video on earth. I play it to death (at least once a week on this site for the past 4 years) because I will never get over how much skill and precision it takes to pull this off, even if it were a freak accident.
One night sitting in bed bored, I did a Youtube search for “Balls”, and came across one of the most astonishing videos I had ever seen. No it wasn’t the NYC BALL MAGICIAN, it was Billy Mark’s “Billy’s Balls 2”. Holy crap that’s a lot of balls!
And now, we’ve got the build up to Gymkhana. I personally am not that into cars, (I like to connect with my ASIAN ROOTS), but that last Ken Block video was insane. Over 30 millions hits!
DC and Ken Block are proud to announce that production has begun on another gymkhana video project titled, Gymkhana FOUR. Fans can expect all of the driving precision, speed, and tire smoke that Ken has become known for to be taken to a whole new level with his latest project, set to be released in late Summer 2011.
“The DC x Ken Block Gymkhana franchise of videos is the most successful viral video content ever produced from the action sports, footwear, and auto industry,” said Anton Nistl, DC’s President. “It’s with amazing content like this that DC extended its reach in the digital and social media realms, we’ve seen our Facebook page grow from one million followers last October, to an industry leading 5.6 million. With Ken and our in-house DC creative team working to produce the finished product, the new video will undoubtedly be the most successful video yet.”
The car that Ken used for this project is a brand new racecar that his Monster World Rally Team recently completed. A modified 2011 Ford Fiesta, the car (codenamed the H.F.H.V.) made its first debut to the public this past Saturday at the Gymkhana World Tour event at Dodger Stadium in Los Angeles, CA. It will be used again later this week when Ken competes at X Games 17 in two separate rally events, Rally Car Racing and RallyCross.
“I’m unbelievably stoked about how Gymkhana FOUR is going,” said Ken. “I did it in a brand new racecar that we’ve just finished building and it’s an absolute beast. Plus, the concept for this next chapter is on a completely new level. The locations we visited and action we documented are absolutely wild. Fans are going to be floored when they see the finished clip. I can say with full confidence that Gymkhana FOUR is going to be better than Gymkhana THREE. And that is saying a lot, because I thought I would never be able to outdo GYM3.
The car used for Gymkhana FOUR, named the H.F.H.V. (Hybrid Function Hoon Vehicle), is a 100% new car for Ken. It incorporates the word hybrid into its name based on it being a multi-discipline vehicle. With quick changes, it can be set up for three distinctly different driving modes: performing gymkhana, racing in RallyCross and racing in the U.S. Rally America series. Visually, fans will be able to tell which setup the car is in based upon wheel colors and styles. The color-coding is: white for gymkhana, green for RallyCross and black for Rally America. In addition to the visual cues, the H.F.H.V. also undergoes less visible, internal changes between setups, such as the radiator moving between the front and the rear of the car depending on the cooling needs of the mode it’s in, as well as each mode having its own individual suspension setups, engine programs, turbos, restrictors and more.
To accompany the all-new build, a new livery has been created that retains the drip element from Ken’s Gymkhana THREE car, but incorporates vertical pin stripes as well as a tonal repeat pattern from Ken’s 2011 Ford Fiesta RS WRC car. Block’s newest DC footwear and apparel, inspired by the updated car livery, will be featured in Gymkhana FOUR and become available to consumers when the video launches.
Since launching the first video, Gymkhana Practice in 2008 the franchise has expanded to include two other major videos, Gymkhana TWO and Gymkhana THREE, as well as a number of supporting clips. To date, the franchise of driving performance videos has been viewed more than 110 million times globally, making it a viral phenomenon. Recognized far beyond the action sports and auto industry, the videos have won numerous creative awards and made prestigious lists. Most recently, Gymkhana THREE made YouTube’s official list of the “Top 10- Videos of 2010” and Ad Age’s list of “Top Viral Videos of 2010.”
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