Mountain Dew’s Green Label Experience

When I was a high school TEEN, I was invited to go along with one of the biggest bands in WALNUT to do a feature on them for our yearbook.  I was so excited because not only did I love this band, but one of the guys I totally admired was the drummer for the band as well.  Most of the time when we see a band we like, we only pay attention to the surface.  We go to the concert, slam dance to their songs, and go home.  When we see them on MTV, we figure that what we see is who they really are.  I’m here to tell you that this pre-conceived notion couldn’t be further from the truth.  There is a lot that goes on behind the scenes that we as fans don’t see.  I of course I will not go into detail about which this band is, or what I saw them do.  All I can say is that any admiration I had for them went completely down the drain. But I do have a message to them, and to you kids who think that going down the wrong path is the cool thing to do.  Please watch the video below.

When all us action sports enthusiasts go out every summer to check out our favorite heroes at the highly anticipated Dew Tour, we often forget that there is a lot that goes on behind the scenes.  It’s not like the athletes are wait behind a curtain until their names are called just so that they can perform for us.  No, there is actually a lot more work that goes into producing such a successful event.

That is why I am hoping with this new feature on the DEW TOUR, us fans will have a chance to hear and see what really goes on with our favorite athletes.  None of which I pray is going on with the band from Walnut mentioned above.

“Mountain Dew’s Green Label Experience” will be set up at each Dew Tour stop this summer, featuring an exciting studio environment where the world’s top skateboarders and BMX pros will be interviewed by host/skateboarder/artist Chris Pastras in front of a live audience. Additionally, “Mountain Dew’s Green Label Experience” will offer live custom art, interactive displays, athlete autographs and all the free Mountain Dew fans can handle – making the Green Label Experience the place to be at the Dew Tour.

New to the show this year is the introduction of Mountain Dew’s Green Label Art: Shop Series contest. Pro skater Paul Rodriguez and artist Don Pendleton collaborated on a signature can of Mountain Dew and inspired 35 skate shops across the country to create their own. At the end of the contest one can will hit stores nationwide. Green Label Art: Shop Series will encourage consumers to vote for their favorite can design both online and on-site at Dew Tour. The contest will run through the final Dew Tour stop in Vegas.

“Mountain Dew’ Green Label Experience” will premiere on FUEL TV Monday, July 5, 2010 at 8:30pm ET/PT, with new episodes following each of the other four Summer Dew Tour stops.