Burton Unveils 2010 Snowboard Team Olympic Uniform

We here at Lat34 are probably the biggest fashionistas in the entire action sports world.We know how action sports athletes need to WORK IT every time they skate, ski, snowboard, or surf, down that next obstacle.It’s just a simple known fact that if you don’t look good doing your sport, then your sport don’t look good on you.And you can quote me on that girlfriend.So it’s no surprise that action sports apparel is a multibillion-dollar business.Not only does clothing have to technologically work for the athlete, but it must look like you are the next high end fashion model walking down the runway at an ALEXANDER MCQUEEN fashion show.

If there was an AMERICA’S NEXT TOP MODEL of action sports, that acclamation would definitely have to go to the one and only Carrot Top of snowboarding Shaun White.He definitely knows how to take command of any board that he chooses.Whether it’s a skateboard and most definitely a snowboard, that flying tomato surely knows how to create something out of nothing.

That is why we can’t wait for the highly anticipated 2010 Winter Olympics as the men and women’s snowboard team walk out in the freshly designed team uniforms designed by BURTON.This hot spanking new outfit provides the grungy eccentric styles most bros prefer to wear outside the slopes but gives the warmth, comfort, and coziness of more traditional snowboarding ATTIRE. Check out the press release below giving more detail in tomorrow’s working snowboarder.

The Olympic uniforms feature a fresh and progressive style while also managing to pay tribute to more classic Americana fashion staples. The pants seamlessly integrate the look of real, worn, vintage denim, and the jackets feature preppy plaids adorned with leather patches and chenille crests with both pieces incorporating the performance benefits of Gore-Tex fabric. All product development at Burton is rider driven and this Olympic outerwear is no exception. Burton held a roundtable discussion with top pro-snowboarders and Olympic hopefuls Elena Hight, Mason Aguirre, Danny Davis, Kevin Pearce, Jack Mitrani, Luke Mitrani, Steve Fisher, Scotty Lago, and Louie Vito to review design concepts for the outerwear before arriving at the final creation.

“Since its inception, Burton has been a rider driven company,” said Jake Burton, Founder and Chairman of Burton Snowboards. “For the creation of the US Snowboard Team uniform, we listened carefully to the riders’ needs and used their input to ensure that the final fit, fabrics and overall design would maximize their performances and take these riders to the podium. It was also absolutely critical to ensure these Olympic uniforms were worthy of bearing the Burton name.”

The partnership with the Gore-Tex brand, the official fabric of the 2010 U.S. Snowboarding Team’s Olympic outerwear, further enhances the technical designs, enabling riders to compete in a variety of cold weather conditions. Gore-Tex fabrics combat the snow, ice, water and wind, while maintaining breathability, keeping riders drier and more comfortable.

“The Olympic team is made up of the best riders in the world and they demand the best in functionality and performance,” says Brad Hill, NA Snowsports Marketing Leader.” As the leader in technical fabrics, our number one priority at Gore is to make sure our products are best in class. By blending Burton’s unique style with the unbeatable comfort and protection found in Gore-Tex fabric we’re confident the uniforms will enable riders to stay focused on the challenges of the event itself, and not on the distractions bad weather can bring.”

Providing support for riders worldwide, Burton is supplying the official uniforms for the Chinese and Finnish snowboarding teams for the 2010 Winter Olympics.