Anything with the word “Nu” in front of it is something to pay attention to. If you’re not hip to what I’m talking about, “Nu” is the new way of saying “NEW”. Like the “New Wave” genre of music from the 80’s and 90’s, today we’ve adopted a new way of saying “New” and it’s “Nu”. But even back in the day when “Nu” was just known as “New”, people knew to pay attention with anything “New”. Like the FRENCH NEW WAVE for instance. That era in French Cinema had to be the most influential by far.
But now we’ve got an entirely new way of saying “New”, and it’s “Nu”. For those that are into heavy metal music, you’ve got yourselves the NU METAL genre. It’s distinguishable by the creative FACE PAINT. Or if you’re into dancing, you’ve got the NU RAVE scene. This kind of dancing goes beyond any type of street dancing because street dancing can’t keep up with their drug induced counterparts.
So as you can see, NU really puts great emphasis things that are hip and new. That’s why I suggest Transworld adopt NU for their NEW type of skateboard competition by calling it, “A NU Skateboard Contest: Skate & Create.”
We all know who won this contest but well post the videos as they come along. Check out the first installment of Skate & Create: A Nu Skateboard Contest presented by DVS.
Intro by Matthew Deak, DVS Art Director
What you see is what you get. If I were to explain it in the most basic of terms, there was a stack of wood and there was skating. Doubles to be exact. The best part about skateboarding like all other forms of activities that can be elevated to art, is obviously they are open to subjective discussion. No “good” and “bad” or “yes” and “no”, but a lot of interesting things between the extremes. And no matter what ideas I had, the real answers lay in the creativity of the six skaters and the photographer. Because many times there is no story, no explanation, only concept and execution. If the resulting photographs are the execution; and if they are cryptic and puzzling, then perhaps explanation is cryptic and puzzling. In nothing there is always something. Something for the viewers to interpret for themselves.
DVS Teamriders: Daewon Song, MVP Torey Pudwill, Andrew Brophy, Zered Bassett, Kenny Hoyle, Jimmy Cao.
Directed and Edited by Colin Kennedy
Director Of Photography Marc Ritzema
Art Director Matthew Deak