“Trash To Treasure” SLVDR Line Launch
June 17, 2009 – 9:26 pm PT by MeTags: Cross Colors, LA Gears, Man Purse, SLVDR, Trash To Treasure —
Forget CROSSCOLORS. Hang up your LA GEARS. Throw away your MAN PURSE because fashion has gone a new direction. SLVDR, a new socially conscious menswear line that strives to offer “attainable luxury,” today announced that its philanthropic leg–the Common Thread Project–has teamed up with select retailers to run the first-ever “Trash to Treasure” program.
A major part of the SLVDR mission is to give back to the community. To achieve this, the Common Thread Project (CTP) was established under the SLVDR umbrella. The CTP works closely with likeminded brands and retailers to collect and distribute gently used action sports equipment to deserving youth in the US and around the world. Skateboarding, snowboarding and surfing all played a major role in the development of SLVDR, and the CTP provides similar opportunities for positive growth to kids who might not otherwise have the means to get involved with board sports
For the Common Thread Project’s inaugural “Trash to Treasure” program, SLVDR joined forces with retailers that have supported the brand from the start, and share its desire to lend a helping hand to deserving youth in their local communities. In4mation, Univ, Milo and Civil were each given 50 special-edition SLVDR t-shirts that they will trade with customers who bring in lightly worn sneakers, decks, trucks, sets of wheels, etc. Once all the t-shirts have been swapped out, the shops will donate the gear they collected to a local charitable organization they’re affiliated with.
“The amazing thing about this project is how each of the shops already had a strong connection to the group they’re donating to, and their genuine stoke to be involved,” says SLVDR founder and owner Rob Myers.
