DC Flagship Store Opens In Las Vegas
March 21, 2009 – 12:07 am PT by MikeTags: DC Flagship Store, DC Shoes, Las Vegas, Rob Dyrdek —
“What happens in Vegas stays in Vegas”. Apparently that isn’t true because the power of the dollar goes beyond the little city in the middle of the desert. That’s why they’ve got The Wynn, Mirage, and CHRIS ANGEL outside the borders of Las Vegas. In addition, who goes to Vegas anyway with the intentions of full on debauchery and comes home without telling a soul about the hundreds of dollars they lost, the over consumption of booze, which lead to a marrying a tranny? Those are the types of stories that make you famous.
Well just like big business going out, many businesses are going into Vegas with the sole purpose to strike it big. DC is proud to announce it has opened the doors of its newest flagship store in the heart of Las Vegas. With over 35 million visitors, from around the world, Las Vegas is the ideal location for consumers to be exposed to the DC. And who knows, maybe this will be a marriage between the ROB DYRDEK motel and the DC Store.
“We’ve had great success with the brand in Las Vegas,” said Kelly Magrath, DC’s Vice President of Marketing. “It is a natural progression for DC to open a flagship store in a city that caters so well to consumers and the growing action sports industry.”
The DC Las Vegas store is located in the Miracle Mile Shops at the Planet Hollywood Resort and Casino, and is the first flagship store to carry men’s products exclusively. The store will carry apparel, footwear and accessories, as well as DC’s Skateboarding and LIFE Collections, which includes DC athlete signature models and DC Special Projects™. Later in the year the store will introduce a wide variety of men’s DC seasonal snow products, including outerwear and snowboarding boots and boards.
Remaining consistent to the design of the west coast flagship stores, the DC Las Vegas store embodies DC’s skateboarding and action sports lifestyle and heritage. An inverted vert ramp lines the ceiling as visitors enter the store. Displayed throughout the store are a variety of large format images featuring DC’s world-class team of athletes and iconic moments in the brand’s history. The DC Las Vegas store will be the location of different special events and athlete appearances throughout the year.
DC Las Vegas is located at 3663 Las Vegas Blvd South, # D4 in Las Vegas, NV. Since the opening of the first flagship store in New York’s popular Soho shopping district in the spring of 2006, DC has opened flagship stores in Park City, UT., Los Angeles, CA. and most recently in Irvine, CA.
