5th Annual Roxy Chicken Jam Feat. Santogold & Cold War Kids
March 9, 2009 – 9:16 pm PT by MikeTags: Chicken Jam, Cobrasnake, Cold War Kids, Nu Rave, Roxy, Santogold —
Anybody who’s anybody knows that snowboarders are the wildest party animals around. Not in just the extreme sports realm, but in the entire world. It’s true. One time I met this BRO who drank 29 beers while boarding all day shirtless. I’ve never seen anything like it. But next in line in the Race to become the world’s best partiers are RAVERS. Unlike the snowboarders, Ravers tend to party in secret while taking the risk of having their social gathering broken up. Luckily there is a new breed of ravers called, NU RAVE. But honestly, nu ravers are basically today’s hipters. Have you seen the COBRASNAKE.com? Awesome!
In this day in age, collaborations are what’s hot and Roxy did just that. This coming March 27th – 29th, ROXY will be hosting their 5th Annual Roxy Chicken Jam at Mammoth Mountain. The female only snowboard contest will see some of the sports top women snowboarders from around the globe battle it out in slopestyle and superpipe events for a combined purse of $50,000.
On top of such a new yet prestigious event, Roxy invited two of the biggest bands from the Nu Rave scene. SANTOGOLD and the COLD WAR KIDS. Did you click on those photos? Nu Rave to the max! And that’s just by looking at them. They’re sure to set a great party atmosphere combining two of the biggest party groups in the world. Read below for more info yo.
“We’re proud to sponsor an event that not only nurtures talent in women’s snowboarding, but also gives back to the community and spectators,” said Randy Hild, Executive Vice President, Roxy Global Marketing. “We’re excited to offer Roxy’s fans the chance to enjoy Santigold and Cold War Kids, as part of the Roxy Chicken Jam.”
The lovechild of submarine sonar and low frequency midnight moans, Santigold was born somewhere between Bedstuy and Bushwick, Brooklyn and was placed under the care of enigmatic singer and songwriter Santi White. Her eponymous debut album Santigold was released in 2008, the album’s single “L.E.S. Artistes” placed at number two on Rolling Stone’s Singles of the year, while the album Santigold was sixth on their albums of the year list. Santigold is currently featured on the new Jay-Z track produced by Kanye West, “Brooklyn Go Hard,” and can be seen touring with Coldplay in Japan throughout February.
Hailing from Fullerton, CA, the indie rock band Cold War Kids burst onto the scene with their debut Robbers & Cowards in the fall of 2006. In 2007, they contributed to OKX, a tribute to the 10-year-old Radiohead album OK Computer, recording their version of the track “Electioneering.” In September of 2008, they released their sophomore album Loyalty to Loyalty.
In addition to the competition, the Roxy Chicken Jam will include a winter wonderland festival, featuring a free concert with musical guests Santogold and Cold War Kids on Saturday March 28, 2009 at 7pm. Additional activities over the course of the weekend include the ever-comedic Mascot SuperPipe Competition, hair by Paul Mitchell, Roxy demo boards and skis, and other giveaways and goodies.
The 2009 Roxy Chicken Jam is presented by ROCKSTAR Energy Drink. Additional partners include Paul Mitchell, Covergirl, JBL, Zumiez, Ford Models, FuelTV, Nylon Magazine, Mammoth Mountain, and Swatch TTR World Snowboard Tour. For more information on the Roxy Chicken Jam and festival visit www.roxy.com/2009/chicken_jam.
