“Rip Currents” Rip The Ripping E-World By Ripp’n Storm
February 12, 2009 – 1:47 am PT by MeTags: Online Magazine, Rip Curl, Rip Currents —
The progression towards online media has grown so much this decade; it makes anyone wonder why we still have newspapers and magazines. The cost of advertising is much lower online and the process in which information is delivered is faster and more efficient than any printing factory. Not to mention that this country along with a bunch of others worldwide is looking to limit tree consumption especially it being a finite resource.
That’s why I’m pretty bummed that Rip Curl along with all of my other favorite companies as a kid, (T&C SURF DESIGN, PUBLIC IMAGE, TILLYS), never got into the realm of multi media advertising. Not only is it good PR for their companies, but also it’s also cost efficient, quick, and can reach thousands of people in a matter of days. I would have not been such a loser as a kid if I had these sites telling me what’s cool and what’s not. I could have been the ULTIMATE BRO.
But I feel it’s better late than never. For Rip Curl, it’s amazing that they are now in their 40th year as a company. And in commemoration of their 40th year in existence, Rip Curl USA is proud to introduce RIP CURRENTS, a digital mag that showcases anything and everything popping with the Rip Curl brand. You kids reading this now have no excuse to be lame like I did.
Rip Currents (love that name) take you behind the scenes of their latest campaign, introduce you to the vision behind the girls’ brand, and let you get to know the brand’s icons like Alana Blanchard and Koa Smith.
Comprised of 82 digital pages, accessible by any web browser, and complimented by a melodious background track, this no-footprint, eco-friendly mag showcases the Rip Curl brand in its entirety.
To access Volume #1, Issue #1 of RIP CURRENTS, go to ripcurl.com/ripcurrents.
