Volcom Welcomes Gigi Rüf
October 22, 2008 – 10:20 pm PT by GregTags: Gigi Ruf, Volcom —
Austrian snowboarder Gigi Rüf has officially joined the Volcom family and will now be riding the company’s snowboards and outerwear in 2008-09 and beyond. Yes, you heard right — Volcom snowboards — an as-of-yet-unseen abominable snowman in the sport. The 27-year old has been tearing it up and though he’s not been focusing on contest riding, he’s still known throughout the snowboarding world for his smooth style. Most recently he’s been featured in Absinthe’s “Ready” and Pirate’s “Overseas.”
This is what Volcom CEO Richard Woolcott had to say about Rüf
“Gigi has been a part of the Volcom family since the beginning and I’m really stoked to see him now 100% Volcom Snowboarding. This is a major plus for the company and very motivating as we plan for the future. Yea Gigi!”
Rüf’s board sponsor has been Burton, and there’s plenty of speculation as to why he left. But the reasons don’t really matter since Rüf’s new (old) home should suit him just fine.
