Mountain Dew And Fuel Team Up
June 19, 2008 – 1:00 am PT by MeTags: Dew Tour, Fuel —
What happens when you mix the most extreme sodas with one of the most extreme TV stations? “Dew Underground” that’s what! And I didn’t even make that up. Fuel TV will be featuring an unprecedented look at the culture surrounding the AST Dew Tour and the athletes associated with its.
“Dew Underground” content will be posted on the FUEL TV, Mountain Dew, and AST websites, as well as on Hulu.com and myspace.com. In addition, FUEL TV will make “Dew Underground” podcasts available via iTunes.
“We’re very excited about our new partnership with Mountain Dew and the AST Dew Tour to produce this new show and distribute this content across our multiple platforms,” says CJ Olivares, FUEL TV’s General Manager. “This show will highlight the new era of content distribution and how FUEL TV works directly with partners to create unique branded content that maximizes their exposure.”
“Dew continues to push the limits in its action-sports activation,” says John Stamatis, Senior Marketing Manager, Pepsi Sports Group. “The days of screaming at the audience are over. Dew sees two-way dialogue as critical to connecting with today’s hard-to-reach teen. The onsite experience will definitely be unique and localized, with some of the key content from the local market living on air and online. If your activation isn’t cool enough to film, then you shouldn’t be doing it at all!”
